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Earlier this year I tried my hand at email marketing here at Discover Org. After all, you’re just dropping some buzzwords into a few compelling sentences, right? Not only was writing a good, short, email message to prospects difficult – it felt familiar. You may not immediately connect the dots between agonizing over email language and choosing which witty line to use on Tinder.
Where had I felt this severe frustration in writing a really convincing AND brief message? Well, unless you’ve spent way too much time doing both of these things (like me). My colleague, Steve Waters, penned an article last year on, “How Prospecting is Like Online Dating: 5 Mistakes Online Daters Can Teach Salespeople.” As a sales guy, Steve talks about getting on the phone, listening, and sharing.
Scientifically, this is because it’s a little evil sounding.
So, in short, it’s okay to laugh, but keep the rest of your message grammatical and punctuated.
Our negative correlation list is a fool’s lexicon: was also a successful word, but much less so (33%).I recently spent some time working with one of the founders of 7pm Anywhere about activating new customers.Having never used online dating before I was extremely interested as Amir talked me through his competition, their business models and how they operated.If you’re not personalizing your emails and putting the effort into making them catch the recipient’s eye, then you’ll probably fare no better than those firing off two-word intros on dating apps. ” will always yield more and better responses whether you’re trying to get a date or a response to an email.Anyone who’s downloaded a dating app has gotten the vanilla “Hey” or “What’s up? These types of messages exhibit zero originality and communicate absolutely nothing about the sender. When you’re sending marketing emails, there’s other people vying for the business of your prospects too. They’re free to send as many messages as they want and technology has made it easier to reach prospects.